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Branding & Packaging for Ernest by Perky BrosErnest is…



Brand Identity & Packaging for Ernest by Perky Bros


Brand Identity & Packaging for Ernest by Perky Bros


Brand Identity & Packaging for Ernest by Perky Bros


Brand Identity & Packaging for Ernest by Perky Bros


Brand Identity & Packaging for Ernest by Perky Bros


Brand Identity & Packaging for Ernest by Perky Bros


Brand Identity & Packaging for Ernest by Perky Bros


Brand Identity & Packaging for Ernest by Perky Bros


Brand Identity & Packaging for Ernest by Perky Bros

Branding & Packaging for Ernest by Perky Bros

Ernest is serious about making pet care easy and fun. They provide pet essentials for your daily routine in a convenient monthly bundle so you can focus on what’s really important: your pup.

Guided by the tagline Serious Puppy Love, our goal with the visual identity was to create a system that feels warm and friendly, yet sophisticated enough to feature on your countertop.

The packaging is intentionally restrained to evoke a feeling of utility, but also feel bright and optimistic. Organized messaging on the front side gives way to a moment of expression on the reverse, which features large illustrations that bring character and exuberance to the identity. The expressive and colorful illustrations breathe (four-legged) life into the otherwise tidy identity.

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